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Attorneys Vic Westgate and Zoe Sajor Presenting on Marketing Locally Made Goods for VBSR

Attorneys Vic Westgate and Zoe Sajor are presenting at VBSR’s “Marketing of Vermont/Locally Made Goods: An Origin Story” webinar on September 13, 2021. The presentation will focus on the rules and regulations for applying product marketing claims about Vermont and locally made goods, as well as helpful information in maintaining compliance with such claims. The webinar will also provide perspective on the evolution of the rules regarding the marketing claims in addition to the benefits they provide.

You can find additional information regarding this upcoming event here, and sign up here.

If you have marketing or advertising questions, contact Vic Westgate and Zoe Sajor. You can reach Vic at (802) 860-1003, ext. 111 or via email, and you can reach Zoe at (802) 860-1003, ext. 123 or via email. 

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Marketing Your Mission: Zoë Sajor and Vic Westgate to Present this Thursday at Vermont Businesses for Social Responsibility

If you have a compelling message to spread about your company’s good works and values, it’s important to make sure that your message is not overshadowed by failing to comply with advertising rules and regulations.  SRH Law attorneys Zoë Sajor and Vic Westgate will present on legal considerations for marketing claims at Vermont Businesses for Social Responsibility’s upcoming Messaging Your Mission Workshop on December 3rd.  The interactive virtual workshop will cover strategies and best practices for messaging and communicating a company or organization’s socially responsible values.

Zoë and Vic will address basic regulatory requirements and common issues when making social impact claims, with a focus on “green” and charitable-giving claims. The workshop is part of VBSR’s ongoing Measure What Matters Workshop Series, and is “geared towards professionals looking for creative ideas and a sound understanding of legal implications when marketing socially responsible business principles or implementing communications responsibilities.” Full details and registration for the event can be found here.

Zoë and Vic are both senior attorneys at SRH Law and part of the Firm’s Advertising and Marketing practice.  As part of this practice, Zoë and Vic regularly advise clients on claim risks, claim substantiation, and regulatory compliance with state and federal marketing standards. They recently successfully handled challenges before the National Advertising Division and a subsequent appeal to the National Advertising Review Board. For more information on the Advertising and Marketing Practice , please contact Zoë, Vic, or Brian Dunkiel.

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The Rise of Consumer Triggered Donations but Don’t Forget about Registrations! Commercial Co-Ventures in the Age of Covid-19

“For every 10 sold, one is donated to Group that Needs It!”
“10% of profits donated for Thing We All Care About!”
“Spend $10 and 45 cents goes to Non-Profit Who is Saving the Thing!”

Online, on social media, in grocery stores, and through the mail we are inundated with advertisements and promotional campaigns promising that consumer participation will trigger a donation to a charitable organization or purpose. As consumers, we are excited to see corporations and business entities stepping up to raise awareness and support causes we believe in.  In a time of crisis, we see an increase in such campaigns.  For example, COVID-19 has catalyzed a surge in such campaigns. Brands and corporations are marketing their products and services coupled with promised donations to frontline workers (thank you!) and vulnerable populations.  Such campaigns are often referred to as Commercial Co-ventures or “CCVs.”

CCVs offer a win-win situation: increase in visibility and related uptick in sales for the brand AND a monetary or in-kind benefit to aid a charitable organization/purpose. However, an often overlooked issue in creating and implementing CCVs is understanding and complying with state laws and regulations.  States have an interest in protecting their citizens from participating in campaigns that are misleading or fraudulent.

I want to run a CCV Campaign, what do I need to consider?
CCVs are an excellent way to engage your customer base by encouraging them to participate in a donation to organizations and causes they are passionate about.  However, when considering moving forward with a CCV it is prudent to:

  • Understand what qualifies as a CCV and whether your campaign would be considered as a CCV;
  • Consider the geographical reach of your CCV which will inform where you need to conform with state laws and regulations as well as how much you may need to pay in fees;
  • Build in time prior to campaign launch to meet regulatory requirements;
  • Carefully consider the ability of a beneficiary organization to comply with state laws and regulations; and
  • Speak with a legal professional about the scope of the CCV and how to meet your obligations.

What is a Commercial Co-venture?
A CCV is a form of “charitable solicitation,” generally defined as a request for a contribution on the representation that the contribution will be used for a charitable purpose or will go to a charitable organization.  In other words, a direct or indirect request for a donation.  Charitable solicitations are regulated in almost all 50 United States, and Washington D.C.

More specifically, a CCV is a charitable solicitation that is organized by a person or business entity that for profit or other consideration is regularly and primarily engaged in trade or commerce other than in connection with a charitable solicitation and who advertises that the purchase or use of their goods, services, entertainment, or any other thing of value normally sold without a charitable appeal will benefit a charitable organization or purpose.  In other words, a campaign run by a company that is not in the charitable solicitation business, where a consumer action triggers a donation (buy this product and 10 cents goes to Saving the Thing!).

Traditionally, CCVs require a customer purchase to trigger a monetary or in kind (goods, services, etc…) donation.  However, in some states, the language of the statutes and regulations are ambiguous and may include any request for consumer action that would result in a donation– such as retweeting, using a hashtag or liking a post, as a CCV.  

How are CCVs Regulated?
Each state that regulates CCVs has its own system of regulation. Certain states require actions prior to, during and/or after the campaign to comply with regulation such as:

  • Registration of Commercial Co-venturer:  Filing and maintaining paperwork about the organization, its history, and relationship with the donation beneficiary prior to commencement of the campaign, which may or may not include filing fees;
  • Registration of beneficiary organization:  Filing and maintaining registration paperwork to be a part of a charitable solicitation within the state and also additional paperwork where required for a specific CCV;
  • Written agreements and specific provisions therein:  A written agreement between the Commercial Co-venturer and the donation beneficiary which may or may not need to be filed with the state and some states even require specific provisions, terms, and conditions within those agreements;
  • Solicitation Notification:  A notification document filed prior to commencement of the CCV;
  • Bonds:  Filing a bond prior to commencement of the CCV;
  • Labeling Disclosures:  Certain categories of information located in a clear and conspicuous manner when promoting a CCV;  and
  • Reporting:  Annual and/or post-campaign documentation of funds raised and donated to the campaign’s beneficiary to be submitted to the beneficiary and/or the state, as well as specific document retention periods.

Failing to comply with state laws and regulations may result in violations of consumer fraud laws resulting in law suits or state actions/penalties.

If you have questions about Commercial Co-ventures or general advertising claims please contact any of the attorneys in our Advertising and Consumer Protection Group, including Zoë Sajor, Vic Westgate, Nico Lustig, Jonathan Rose, and Brian Dunkiel.

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The 2020 Reboot of Act 250: Part 3 A Stripped Down Version of the Bill Moves to the Senate

A Stripped Down Version of the Bill Moves to the Senate; Enhanced Environmental and Climate Change Provisions Remain

On Friday, February 28th,  the House passed H.926 with a vote of  88 – 52 (8 absent).  A few last minute amendments helped to ease its passage, including the following:

  • authorizing the Department of Fish and Wildlife to bill an applicant for the costs of participating in any major permit application,
  • revising the definition of “greenhouse gas” to align with the definition in the Air Pollution Control section of Title 10 of the Vermont Statutes, and
  • revising the elevational trigger for Act 250 jurisdiction back to 2,500 feet from the proposal of 2,000 feet. 

Notably, the exemptions from Act 250 jurisdiction for designated downtown development districts (24 V.S.A. § 2793) and designated neighborhood development areas (24 V.S.A. § 2793e) remain in the bill.

While the bill should have “crossed over” to the Senate after passage by the House, the as-passed bill is not yet available online. Once the bill is in the hands of the Senate, it is expected that some of the more controversial provisions that were stricken by the House may be revived and debated again.  These include the structural changes to (and authority of) the Act 250 oversight bodies, and the elevational trigger for jurisdiction.  Other amendments related to the environmental criteria and climate change remain in the bill and are discussed below.

1. The Capability and Development Plan

The Capability and Development Plan (“C&D Plan”) was an early component of the Act 250 law, developed by the State in order to guide land use planning and provide for coordinated, efficient and economic development of the State.  The bill would require the C&D Plan to explicitly recognize the risks and drivers of climate change, articulate the goal of minimizing the State’s emission of greenhouse gasses, and consider the effects of climate change when designing and choosing materials for future development. The bill also requires the C&D Plan promote a “healthy ecosystem” in Vermont, highlighting the importance of biodiversity and limiting uses which would threaten or significantly inhibit healthy ecosystems to situations in which the public interest is clearly benefitted.

2. Act 250 Criteria

 To support the goals captured in the C&D Plan revisions, the bill adds a “purpose” clause to the general provisions of the State Land Use and Development Plans statutes which highlights protecting and conserving the environment and supporting the goals of the C&D Plan and Municipal and Regional Plans. 

The bill’s specific revisions to the Act 250 permit criteria include the following:

  • A new criterion requiring projects to be designed and constructed to withstand and adapt to the effects of climate change.
  • Reorganizing the presently-combined air and water pollution criteria into separate and more specific categories.  The revised air pollution criterion would include consideration of air contaminants, greenhouse gas emissions and noise emitted by a proposed project in relation to the proximity to sensitive receptors and emission dispersion characteristics.  A project’s air emissions would need to meet both state and federal air pollution control requirements. 

  • Reorganizing all of the water quality criteria into a single section.  In addition, the floodways criterion would be expanded to include consideration of fluvial erosion hazards.  
  • A new (and novel) criterion which would require that a project not cause an undue adverse impact to “forest blocks” and “connecting habitat” (terms newly defined in the bill).  If a project would result in an undue adverse impact to forest blocks, connecting habitat, or rare and irreplaceable natural areas, a permit could only be granted under rules to be adopted by the Natural Resources Board to avoid, minimize, and mitigate such impacts. The bill requires the Agency of Natural Resource to include forest blocks on resource maps.

  • Amends criterion 9(F) (building energy standards) to require a project to implement energy efficiency measures, which must be established by certification and inspection, and to comply with statutory building energy standards.
  • A new (and novel) criterion requiring that no group of people or municipality will bear a disproportionate share of the negative environmental consequences of the project.  

Agency of Natural Resources’ (“ANR”) River Program

To address flooding-related impacts that are exacerbated by climate change, the bill revises the scope of ANR’s Rivers Program.  ANR would be required to create rules to designate “highest priority river corridors” defined as “those that provide or have the potential to provide critical floodwater storage or flood energy dissipation thereby protecting adjacent and downstream lands and property that are highly vulnerable to flood-related inundation and erosion.”  Additionally, ANR would have to establish requirements for the issuance and enforcement of permits for projects located within a “highest priority river corridor.”

If you have questions about the proposed amendments to Act 250 or you are working on a project that may be subject to Act 250, please contact any of the attorneys in our Environmental Practice, including Zoë Sajor, Vic Westgate, Brian Dunkiel, Andy Raubvogel, and Geoff Hand.

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The 2020 Reboot of Act 250: Part 2 Changes to the Natural Resources Board

As discussed in our previous post, we are tracking the Vermont Legislature’s overhaul of Act 250 (10 V.S.A. Chapter 151), Vermont’s five decades-old land use law. 

Last Friday, the House Committee on Natural Resources, Fish and Wildlife revised H. 926 by removing the proposed amendments related to the Natural Resources Board’s composition and scope of authority, as well as amendments related to the Environmental Division’s role in the appeal process.

Specifically, all proposed amendments to the following sections were removed: 10 V.S.A. §6021 (Board; Vacancy, Removal), § 6083 (Applications), § 6085 (Hearings; Party Status), § 6089 (Appeals), § 8501 (Purpose), § 8503 (Applicability), § 8504 (Appeals to the Environmental Division), and 4 V.S.A. § 34 (Jurisdiction; Environmental Division).  In addition, proposed new sections 10 V.S.A. § 6084a (Permit Hearings) and § 6094 (Assessment of Costs) were removed.  Finally, certain amendments to other sections were removed while other amendments within those sections remain.

The increase in Act 250 permit fees was removed as well, which is in line with the three revisions to the bill proposed by the House Committee on Ways and Means issued last Friday, February 21, 2020.
The bill was reviewed in the House Committee on Appropriations on Monday, February 24th and is scheduled for an amendment discussion in the  House Committee on Natural Resources, Fish and Wildlife at 1:00 p.m. on Tuesday, February 25, 2020.

Below is a short summary of key provisions of H. 926 as of February 21st, after revision by the House Committee on Natural Resources, Fish and Wildlife:

Permitting and Appeal Processes and Oversight Bodies

Construction of the Board and the Commission

The Board’s composition would remain five part-time members with Board alternates, and District Commissioners will not step in for Board members where Board members are not able to serve.

Board and Commission Jurisdiction

The authority previously transferred from the District Commission to the Board would stay with the District Commission and appeals of those decisions would not go to the Supreme Court but remain with the Environmental Division.

The Board would have new authority to: (i) hear appeals of determinations by regional planning commissions regarding municipal bylaws pursuant to Act 250 and Downtown Development Boards designating a downtown development district or other area designated for growth; and (ii) approve statutorily required regional plans.

Procedures for Permitting

The revised bill removes the proposed requirement that hearings for major applications take place in the municipality where the project was to be located and provisions ensuring that the public can and may safely attend the hearings.  Additionally, hearings would continue to being conducted by the District Commissions alone rather than by the Board (with two District Commission members) as previously proposed.   

Release from Act 250 Jurisdiction

The new revisions would allow the District Commission and not the Board to release land that is subject to a previous Act 250 permit from continuing Act 250 jurisdiction subject to certain conditions.

If you have questions about the proposed amendments to Act 250 or you are working on a project that may be subject to Act 250, please contact any of the attorneys in our Environmental Practice, including Zoë Sajor, Vic Westgate, Brian Dunkiel, Andy Raubvogel, and Geoff Hand.

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The 2020 Reboot of Act 250: Climate Change, Downtowns, and Revisions to the Process

The Vermont Legislature is once again taking up a major overhaul of Act 250 (10 V.S.A. Chapter 151), Vermont’s five decades-old land use law, in an effort to modernize the law and bring it up to contemporary land use standards.  The proposed revisions set forth in H. 926 reorganize Act 250’s regulatory bodies, revamp the permitting process, expand and exempt certain land use activities from Act 250 jurisdiction, increase certain environment protections, and incorporate climate change measures. The bill also proposes raising Act 250 permit fees.

Last Friday, H. 926 was voted out of the House Committee on Natural Resources, Fish and Wildlife with amendments, and was heard by the House Committee on Judiciary yesterday, February 19th.  The House Committee on Appropriations is also expected to review the bill before it is voted on by the full House and then taken up by the Vermont Senate.

This is the first in a series of regular blog posts that will follow H. 926 through the Legislature, keeping track of where it is in the legislative process and tracking substantive changes.  While the bill seeks to revise many aspects of Act 250, these blog posts will focus on the following issues:

  • Procedural changes in the Act 250 permitting process, its regulatory bodies, and appellate review;
  • How the changes to Act 250 could affect development projects in designated downtowns and other areas designated as preferred growth zones;
  • Substantive amendments to the Act 250 criteria, including the use of other state permits and municipal entity determinations to demonstrate compliance with certain Act 250 criteria; and
  • For properties already subject to an Act 250 permit, a process for releasing the property from continuing Act 250 jurisdiction.

Below is a short summary of key provisions of H. 926 as of February 14th when it was voted out of the Natural Resources Committee:

Permitting and Appeal Processes and Oversight Bodies

Construction of the Board and the Commission

The proposed amendments would make several structural and jurisdictional changes to the Natural Resources Board (which presently oversees administration of the law) and the District Environmental Commissions (who presently issue or deny permits). The Board’s composition would be revised from five part-time members to three full-time members. Instead of Board alternates, District Commissioners may sit on matters when needed.  The District Commissions will continue to consist of three members but with all members serving a four-year term and a maximum of two Commission alternates may be appointed by the Governor.

Board and Commission Jurisdiction

The bill transfers more authority to the Board from the District Commissions.  Under the bill, the Board’s authority would control:

  • Petitions for revocation of land use permits;
  • Ability to stay the issuance of a permit or amendment where the applicant is not in compliance or has one or more violations;
  • Determining party status at a hearing;
  • Powers of a court of record for matters within its jurisdiction including rendering judgments; using declaratory rulings; enforcement powers; and hearing appeals from District Commission decisions.

Appeals from Board decisions will go to the Supreme Court of Vermont rather than the Environmental Division, and all findings of fact made by the Board will be accepted by the Court unless clearly erroneous.

Procedures for Permitting

For projects that follow the normal and not simplified Act 250 procedures, the bill creates a new pre-application process similar to that of projects before the Public Utility Commission: project plans must be submitted to the applicable District Commission and municipal and regional planning commissions, adjoining land owners, and affected State agencies 30 days prior to filing the permit application.  Submission of project plans would start the clock for comments to the applicant either by a public meeting, if the District Commission holds one, or written recommendations to the applicant by the planning commissions.  The application would then need to address the substantive written and oral comments and recommendations related to the substantive Act 250 criteria.

After submission of the application, the District Commission would review it for completeness and determine whether to process the application as a major application or a minor application.  Minor applications would be heard and determined by the District Commissions.  Major applications would be heard and determined by the Board.

The Board would convene hearings for major applications in the municipality where the project was to be located, and would make all reasonable efforts to ensure that the public may attend any hearings.  The Board and two members of the affected District Commission would conduct the hearing and issue a permit decision (including findings of fact and conclusions of law). Act 250 permit decisions would be appealable to the Vermont Supreme Court in lieu of the Environmental Court, with all findings of fact accepted unless “clearly erroneous.” 

Designated Downtowns and other areas Designated for Growth

Under the amended bill, no Act 250 permit or permit amendment would be required for any subdivision, development, or change to a project located entirely within a designated downtown development district (24 V.S.A. § 2793) or a designated neighborhood development area (24 V.S.A. § 2793e).  Additionally, previously issued Act 250 permits for a development or subdivision located in a downtown development area or a new neighborhood area would be extinguished upon receiving notice and a copy of the zoning permit issued by the appropriate municipal panel pursuant to 24 V.S.A. § 4460(f).

The Substantive Act 250 Criteria

The bill seeks to increase environmental protections and address climate change by:

  • further defining the air pollution criteria and linking it to the Federal Clean Air Act;
  • shifting the burden to the applicant with respect to the necessary wildlife habitat and endangered species criteria;
  • adding new criteria concerning forest blocks, connecting habitat and rare and irreplaceable natural areas;
  • including energy efficiency in addition to energy conservation criteria;
  • adding statutorily-conserved lands and protected facilities and lands to the public investment criteria;
  • adding new criteria for climate adaptation and environmental justice;
  • requiring conformance with future land use maps in local and regional plans unless such plans are ambiguous.

Use of Other Collateral Permits

Under the existing law, District Commissions have the discretion to allow an applicant to rely on permits or approvals from other State or municipal entities to create a presumption that certain Act 250 criteria have been met.  Under the bill, such permits or approvals must be accepted by the Commission and create a rebuttable presumption.

Release from Act 250 Jurisdiction

The bill would allow the Natural Resources Board to release land that is subject to a previous Act 250 permit from continuing Act 250 jurisdiction, where:

  • The use of the land is not the same as that which triggered the original Act 250 jurisdiction, or the municipality where the land is located has adopted permanent zoning and subdivision bylaws that were not in existence at the time the permit was issued;
  • The use of the land does not constitute “development” or “subdivision” under Act 250 and an Act 250 permit/permit amendment would only have been required because the land is already subject to a permit; and
  • The permittee(s) are in compliance with the existing permit.

A granted release would not make the property immune from Act 250 jurisdiction for later development that would fall under the statute.

If you have questions about the proposed amendments to Act 250 or you are working on a project that may be subject to Act 250, please contact any of the attorneys in our Environmental Practice, including Zoë Sajor, Vic Westgate, Brian Dunkiel, Andy Raubvogel, and Geoff Hand.

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