Brian Dunkiel and Rebecca Boucher shared their 8 Legal Tips for Green Ads with Target Marketing. The attorneys provide suggestions for avoiding potentially deceptive advertising, including avoiding general claims, such as simply claiming a product is “eco-friendly.” The tips also highlight the importance of a “reasonable consumer” in making claims.
The article also explains how the revised FTC Green Guides are a key resource for environmental marketing.
Brian regularly advises clients on the development, substantiation, approval, and defense of advertising campaigns helping green consumer product companies, renewable energy companies, marketing professionals, and others manage the legal risk presented by on-package claims, along with marketing in other media, including print, television, web video, and social media. See Brian’s full bio on his attorney page, Rebecca’s attorney page, and the Green Marketing practice area on the firm website.
photo by Will Spark
