On Tuesday, June 12, Brian Dunkiel is giving a presentation at Vermont Law School entitled ‘Cleaning Up Environmental Marketing: Practical Steps to Avoid Greenwashing.’ The presentation will focus on environmental marketing claims and the factors governing their use in the marketplace. The discussion will touch on the FTC’s proposal to revise the Green Guides, including its proposal to provide new guidance on renewable materials, renewable energy, and carbon offsets and proposed revisions to unqualified general environmental benefit claims, unqualified degradable claims, compostable claims, and free-of claims. Brian will outline how to create a sound claims review process, best practices for crafting green marketing claims, and what good green marketing claims can – and can’t – accomplish for your business.
To learn more, visit Vermont Law School’s Events page.
