Brian Dunkiel and Rebecca Boucher produced a slideshow for Food Product Design on the difficulties in making claims when marketing food products. The slideshow explains the issues with using “All Natural,” third-party certifications, packaging, and other claims, as well as discussing minimizing risk associated with making claims and providing proactive measures that food makers can take to avoid lawsuits.
Brian previously detailed the risk of using “All Natural” and “100% Natural” claims and the measures that food producers can take to protect themselves.
For the slideshow on Food Product Design’s website click here: Marketing Legally: Tips For Food Producers
