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Burlington Free Press Article: Brian Dunkiel on The Art of Making Green Marketing Claims Stick

Posted on December 13, 2012 by SRH Law

Brian Dunkiel

Consumers are increasingly looking for Green products in today’s marketplace, but how can marketers highlight the environmental performance of their product while adhering to the recently-released Federal Trade Commission Green Guides?

SRH Law partner Brian Dunkiel’s article about how to ensure that green marketing strategies are both effective and legal is featured in today’s Burlington Free Press. Read it at:

http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=2012312130009&nclick_check=1

Image by Michael Riddell

 

 

 

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